Why Ethiek?
A dutch word for ethics / morality / consciousness / responsibility
Not “just another eco-friendly brand”, but a true amalgamation of all your green choices. Bringing you a newer and greener leaf of Ethiek’s products
We want to be your reliable one-stop-shop for all fabric care needs with our high performing, sustainable range of products.
The Founders have a decade of experience in running Laundromania, a large retail chain of leather and fabric care. Backed by this expertise and knowledge, Ethiek was born. With Ethiek, we want to make a bigger impact in the area of Responsible Cleaning.
Our portfolio ranges from powerful Stain Removers and Concentrated Detergent Powder to Delicate Detergents for cleaning your Silk & Woolen garments and Undergarments at home.
We have partnered with eco-friendly detergent manufacturers in the USA and UK that have over 50 years of eco-heritage. Each of our products is specially curated for a different need of our end-consumers.
Our Team
Ayushi Pande
Ayushi has over 12 years of experience in renewable energy & private equity. She has a strong perspective on sustainability and is passionate about bringing a change. Ayushi is also a co-founder of Laundromania, a sustainable laundry and dry cleaning service.
Pranjal Rathi
Pranjal Rathi, a Chartered Accountant and alumna of Loughborough University, hails from a business family. Her profound passion for entrepreneurship, coupled with a strong desire to create a positive societal impact, steers Pranjal's journey. It's this alignment of values that drew her to Ethiek, where sustainability resonates deeply, fueling her commitment to making a meaningful difference.
Quality Commitment
Consumer Tested
Successfully tested by 10,000 + families. Some even say it’s magical.
Consciously Formulated
In partnership with leading eco-companies from US and UK, contains no harmful chemicals
Responsible Packaging
Our powder cans and liquid bottles are made with 100% post consumer recycled plastic
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