A chance encounter with a dry cleaner made us realise that thousands of professional cleaners were still using PERC ( percholoro ethylene ) - a proven carcinogenic ingredient. We wanted to change that, and let people have a safe and sustainable cleaning experience. So we launched Laundromania - a professional cleaning service.

At Laundromania, our eco-nuts made sure to eliminate the use of harmful chemicals and include eco-friendly steps in the process. Incorporating air drying and steam pressing instead of using hot iron plates directly on garments, Laundromonia reflects the ultimate cleanliness with absolute greenness.

As the journey of Laundromania continues, we also asked ourselves if we can make a bigger impact in this area of Responsible Cleaning - leading to the launch of cleaning products under the brand name Ethiek.