
Why Ethiek's Stain Removers Are a Must-Have in Every Household
From masala-stained clothes to curry spills on white table linens, Indian households face a daily stain battle. Whether it's the oil splashes from tadka, tea drips during chai time, or ink stains o...

Say Goodbye to Yellowing: How Ethiek’s Fabric Whitener Keeps Your Whites Looking Brand New.
We all love the crisp, fresh look of brand-new white clothes. There’s something timeless about wearing crisp, fresh whites. Whether it’s that perfectly pressed white shirt for a big meeting, your c...

How to Choose the Right Detergent for Your Fabric Type
Choosing the right detergent isn’t just about picking the best-smelling one on the shelf. Every fabric has its own texture, fiber structure, and sensitivity. Using the wrong detergent can lead to f...

Ethiek: High-Performance Fabric Care for Every Wardrobe
Ethiek stands out as more than just a fabric care brand. From delicate undergarments to your favorite everyday wear, we believe every fabric deserves love, and every wash should be gentle—not just ...

Best Detergent Powder For White Clothes
Maintaining your white clothes can be a challenge. Dirt, sweat, and stains can quickly dull their brightness and make them look dingy. But fear not! With the right detergent powder, you can keep yo...

Tips on washing and caring for winter wear
Introduction Winter clothes, like sweaters, scarves, and woolen garments, require special care to maintain their quality and longevity. Unlike cotton or synthetic fabrics, wool is a delicate natura...

3 Tips On How To Remove Odour From Clothing
Introduction Dealing with unpleasant odour lingering in your clothes? Fear not! Explore these genius tips to have a fresh and delightful wardrobe experience. 1. Use Naphthalene Balls in your cupboa...